Riyadh Mubasher: Arabian Contracting Services Company (Al Arabia) has been awarded a contract to advertise on intercity roads in Saudi Arabia with total expected revenue valued at SAR 694.31 million.
The Roads General Authority (RGA) inked the deal with Al Arabia, on 1 January 2025, for 10 years, according to a bourse disclosure.
The contract aims to enhance the quality and effectiveness of outdoor advertising on roads between cities across the Kingdom.
It also aims to enhance communication between brands and consumers by providing distinct and attractive advertising spaces.
Al Arabia pointed out that the financial impact will reflect on its income statement during the second quarter (Q2) of 2025.
In October 2024, MBC Group sold 2.45 million shares in Al Arabia for SAR 416.50 million to support its activities and anchor its financial position.
