Muscat: Al Maha Petroleum Products Marketing Company, the predominant player in the downstream operations in the Sultanate, signed a partnership agreement with Petronas Lubricants International (PLI), a wholly-owned subsidiary of Malaysia’s national oil corporation, Petronas, on Monday.
Under this agreement, Al Maha is now an authorised distributor of PLI’s innovative, high quality products which will be an ideal partner to compliment Al-Maha’s existing lubricants product portfolio.
The agreement was signed by Ahmed bin Bakheet Al Shanfari, Acting CEO of Al Maha, and Andreas Deges, Head of Regional Business Petronas Lubricants International, in the presence of the management team and staff from both sides.
The agreement is part of Al Maha's efforts to strengthen its presence in the retail sector, particularly in the motor oil market.
Under this agreement, Al Maha will supply its customers with PLI products through its high-street outlets, its 220 filling stations forecourts across the Sultanate, as well as the commercial and car dealers and franchise owners sector. PLI will offer a high end product portfolio in the market. Flagship brands that will be designated for the Omani market include Syntium, Urania, Mach 5, Hydraulic oils, Transmission fluids and Industrial lubricants.
Established in 2008, Petronas manufactures and markets a full range of high-quality automotive and industrial lubricant products in more than 90 markets globally. As a long-term title and technical partner to Mercedes-AMG Petronas Motorsport, Petronas works closely with the Mercedes team to design fuel, lubricants and functional fluids for the five-time Formula One World Champion team. Its motorsport partnerships, including with the IVECO-De Rooy team in the Dakar Rally, have enabled the company to translate the technology applied in fluids for the track, to flagship products such as Petronas Syntium with CoolTech, Petronas Urania with ViscGuard and PETRONAS Tutela for vehicles on the road.
Al Shanfari said: "We are proud to have signed a partnership agreement with Petronas Lubricants International to represent this important brand. This vital association is the part of an ambitious plan to succeed and excel in a very competitive consumer market. The partnership will undoubtedly strengthen our services to our valued customers and will provide a new and integrated range of the best lubricants in the Sultanate."
" Al Mahalubricants already enjoy a high reputation and a leading position in the local market through adopting high quality specifications,” he added.
Al Shanfari emphasised Al Maha's continuous commitment to enrich its customers' experience with the best services that meet their requirements and deliver quality products.
Deges said : "We are very excited to enter the Oman market with such a strong partner. With PLI Fluid Technology Solutions and Al Maha’s outstanding customer oriented approach to serving the market, I am confident that we will establish a strong presence in Oman.”
Salah bin Abdullah Al Shamsi, Senior Sales Manager of Al Maha, praised the development of Petronas lubricants, which proved to be effective through its impressive successes in Formula 1 and beyond.
Al Shamsi also explained that the company has a marketing plan for the distribution of Petronas lubricants using various channels to reach customers through car wash, lubrication centers and through AlMaha filling stations, in addition to the commercial customers and oil change shops in industrial areas.
Since its inception after the issuance of Royal Decree No. 35/1993, Al Maha Petroleum Products Marketing Company is committed to providing the best services and providing various petroleum products, in addition to the integrated commercial services for all citizens, residents and public and private institutions under the motto "With you everywhere", which translated its growth steadily and rapidly to 220 filling stations throughout the Sultanate, thus becoming one of the pillars of supporting the Omani economy.
