Cairo – Mubasher: Beltone Venture Capital (VC), a subsidiary of the listed Beltone Holding, has made a strategic equity investment in LNKO, a trendsetting omni-channel D2C eyewear startup.
The partnership comes as part of Beltone VC’s ongoing expansion strategy across Africa, according to a press release.
CEO of Beltone Venture Capital, Ali Mokhtar, who is among Forbes Middle East’s Top Venture Capitalists, said: “This equity investment in LNKO marks a key milestone in our African expansion strategy. By partnering with LNKO, we’re backing a visionary company with immense growth potential.”
Mokhtar added: “Their innovative approach to eyewear and commitment to community empowerment align perfectly with our mission to support transformative businesses across the region.”
LNKO has become a leader in the eyewear market in four years, offering products through a fully digitsed value chain.
The startup has over 100,000 customers and 10 points of sale in Morocco, in addition to a robust online presence across 24 countries.
CEO and Founder of LNKO, Maha Bennani, added: “We’re thrilled to welcome Beltone Venture Capital as our partner in this next phase of growth across Africa.”
Bennani concluded: “With their strong track record in supporting successful D2C startups, we are confident that this collaboration will accelerate our vision of making high-quality, stylish eyewear accessible to even more people across the continent.”
It is worth noting that the parent company Beltone recently unveiled a consolidated net profit of EGP 1.78 billion as well as revenues worth EGP 7.42 billion recorded in 2024.
