Riyadh – Mubasher: Deloitte has reinforced its commitment to driving digital transformation across the region during its participation at the four-day LEAP 2025 event as the Innovation & Emerging Technology Partner of the event for the third consecutive year.
The company delivered major announcements and led thought-provoking discussions on AI, sustainability, cybersecurity and digital transformation, according to a press release.
A strategic partnership with Qiddiya Investment Company (QIC) was announced for Deloitte to implement a cutting-edge Dynamic Guest Management System powered by Microsoft Dynamics 365, Adobe, and Sprinklr.
This system will revolutionise guest experiences across Qiddiya’s world-class attractions, including Six Flags Qiddiya City, Aquarabia, and Speed Park Track, providing seamless, personalised customer interactions.
Deloitte is also a key partner in Salesforce’s $500 million investment in Saudi Arabia, aimed at accelerating AI-driven transformation in the Kingdom. This initiative will support workforce development, enhance Arabic-language AI capabilities, and expand digital infrastructure, aligning with Saudi Vision 2030.
Deloitte also revealed at LEAP 2025 the details of Digital Reality Enterprise Asset Management (DREAM), a transformative solution developed in collaboration with AWS.
Furthermore, the regional firm unveiled its comprehensive Silicon-2-Service (S2S) offering in the Middle East at the global tech event.
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