Mubasher: Intelligent power management company Eaton launched a new office in Egypt, boosting its expansion strategy in the region’s growing commercial and industrial sectors, according to a press release.
The new office will reinforce Eaton’s ability to deliver advanced power management solutions across key sectors, including oil and gas, utilities, construction, and data centres.
Eaton has formed strategic partnerships with prominent local manufacturing partners for low voltage and medium voltage systems, including Egyptian Manufacturing and Advance Systems Company (EMAS), Madkour Industries, 2M Electric Group, Technical Projects Company (TEPCO) and Lectro El Habashy for Electric Works (Lectrobar).
The Cairo office will also house Eaton’s second Customer Experience Centre (CEC) in the Middle East, following the successful launch of the first CEC in Dubai in 2023.
Qasem Noureddin, Managing Director, Eaton Middle East, commented: “Egypt’s rapid commercial and industrial development presents vast opportunities for us to support our customers with innovative power management solutions. These partnerships will enable us to better serve our clients, enhancing their operational efficiency and sustainability.”
Recent reports highlighted that Egypt’s commercial real estate market is projected to reach $370.60 billion by 2024, with an annual growth rate of 9.98% from 2024 to 2028 .
The construction sector in Egypt is also poised for robust growth, with the market size estimated at $50.78 billion in 2024 and forecast to hit $75.97 billion by 2029, driven by substantial investments in infrastructure and industrial projects.
Eaton’s expansion in the Arab Republic is part of its broader strategy to capitalise on the region’s economic growth and infrastructure development.
Ahmed Mattar, Country Manager of Eaton Egypt, added: “By combining Eaton’s global expertise with the capabilities of EMAS, Madkour, 2M Electric Group, and Lectrobar, we are well-positioned to deliver comprehensive power management solutions that address the unique needs of the Egyptian market.”
In line with its growth objectives and expansion in the region, Eaton and Jebel Ali Free Zone (JAFZA) recently signed an agreement to build a new sustainable campus, bringing together Eaton's Dubai-based commercial, manufacturing, and support functions while providing capacity for growth in the future.
The project aims to boost Dubai's capabilities in the advanced manufacturing of electrical and electronic components required to deliver safe and efficient power for several industries, including data centres, buildings, and solar energy. The construction of the facility will begin in 2025 and is expected to be concluded in 2026.
