Riyadh – Mubasher: Elm Company is demonstrating its wide range of cutting-edge platforms and innovations as a strategic sponsor of LEAP 2025 while aiming to leverage the event’s robust reputation as a global platform that attracts creative minds and excellent talents.
The event, which is taking place from 9 to 12 February at the Riyadh Exhibition and Convention Center, reflects Elm’s progressive vision to empower government entities and private sector firms and strengthen Saudi Arabia’s global leadership in the digital economy.
During LEAP 2025, Elm is presenting an advanced suite of solutions designed to address emerging challenges and empower future innovators. Through its participation, Elm also aims to promote strategic partnerships, help shape the future of smart solutions and etch innovations, and explore ways to leverage cutting-edge technologies to boost quality of life.
The company has already entered into agreements with Etihad Salam Telecom Company as well as Klues.AI on the sidelines of the fourth edition of the event.
Elm is also exhibiting ‘elm Autonomous Vehicle’, which is in line with its smart solutions and features cutting-edge systems like drive-by-wire systems. The vehicle, integrated with multi-sensors, communication networks, high-powered computing systems, and Elm virtual driver software (L3/L4), indicates the mobility sector’s technological evolution.
In addition, the listed entity is showcasing its Mobile Mapping System, which utilises multiple sensors mounted on regular vehicles to easily collect environmental data. This technology supports 3D map updates and the creation of precise digital twins, employing AI and data analytics for smart environmental development.
Additionally, Elm is displaying its 3D mapping technology, which uses advanced algorithms to convert mobile mapping data into detailed 3D maps that provide information such as traffic rules, roads, buildings, and vegetation, facilitating autonomous driving, realistic simulations, and digital twin applications.
The LEAP 2025 exhibition also features Elm’s digital platforms, including ‘Logisti Platform’, a unified digital hub that combines user experience and enhances logistics services, infrastructure and tracking capabilities. Currently offering 292 services, the platform streamlines import and export processes, strengthens governance and supports Saudi Arabia’s growth in the World Bank’s Logistics Performance Index (LPI).]
There is also Tawaaf Simulation, an innovative system analyses movement patterns around the Mataf, assesses capacity and tests new scenarios by simulating pilgrim flow during Hajj and Umrah, ensuring optimal safety and efficiency.
Furthermore, Elm is presenting its ‘Smart Assistant’ tool, which processes advanced data and document analysis while engaging with users to deliver personalised responses drawing from a dynamic, field-specific knowledge base.
The company implements smart pathways and digital systems to optimise visitor flow and prevent congestion while providing digital solutions for ticket booking and visit management.
The exhibition also features the ‘AI Segmentation’ versatile smart engine that is designed to enhance safety and boost operational efficiency. This system provides strategic recommendations for early intervention and proactive management, enabling swift adaptation and instantaneous analysis.
Additionally, Elm’s Edge AI Device is exhibited as an advanced Edge AI device designed to process computer vision and NLP models locally, delivering real-time intelligence for diverse applications with unmatched efficiency and reliability.
This is besides its linguistic model, ‘Nuha VLM’, developed using satellite imagery and AI technologies, which showcases high-precision vocal interaction capabilities, personalizing engagement across various contexts. It leverages Retrieval-Augmented Generation (RAG technology), AI, and natural language processing to deliver detailed and accurate answers. The system efficiently manages tasks such as bill payments, registration, and data analysis for both individuals and organizations.
Elm is also introducing its Call Center Smart System, which analyses call centre conversations, accurately transcribes them, measures customer satisfaction, understands various dialects, and generates comprehensive reports to improve service quality.
The 2025 edition of LEAP is having the listed Saudi Telecom Company (stc) as its strategic partner to feature innovative solutions driving digital transformation across key industries.
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