Riyadh – Mubasher: Ericsson has showcased its technologies and innovation leadership under the theme ‘Step Forward: Discover the Unfolding Future’ at LEAP 2025, which concluded on 12 February at the Riyadh Exhibition and Convention Center.
The international company has demonstrated its commitment to Saudi Vision 2030 by presenting advanced solutions, featuring live technology demonstrations, sharing success stories with partners, and unveiling expert insights into the future of connectivity.
Ericsson’s booth showcased interactive demonstrations, panel discussions, and technical sessions of its latest innovations across 5G, AI, and advanced network solutions for consumers and enterprises.
During the four-day event, Ericsson introduced its 5G-powered robot to boost industrial automation.
Through partaking in the leading tech event LEAP, the company has reinforced its long-standing collaboration with its partners in Saudi Arabia, which spans more than four decades, including communication service providers (CSPs), enterprises, and government entities.
Vice President and Head of Saudi Arabia at Ericsson Middle East and Africa, Håkan Cervell, who has been appointed to lead the newly established Customer Unit (CU), said: “Our presence at this event reflects our steadfast dedication to supporting the Kingdom’s Vision 2030 by enhancing digital infrastructure, fostering sustainability, and enabling progress through advanced connectivity solutions.”
Collaboration between Ericsson and Beyon Group’s Batelco
Ericsson recently teamed up with Batelco, part of the Beyon Group, to expand Batelco’s mobile broadband network with a focus on enhancing 5G and 4G capabilities by strengthening network coverage and capacity across Bahrain.
As part of this expansion, Batelco has deployed Ericsson's latest radio access network (RAN) products and modernised its Ericsson Core, incorporating capacity expansions to meet the growth in both voice and data traffic. This will allow Batelco to reduce the overall space required and load on its towers with up to 20% energy savings, while enhancing overall network performance.
Batelco Chief Technology Officer, Rashed Mohamed, said: "This network expansion is a testament to our dedication to delivering cutting-edge digital services and the best possible user experiences to our customers. Our ongoing collaboration with Ericsson strengthens our network coverage and capacity across the Kingdom and empowers us to meet the growing connectivity demands in Bahrain seamlessly."
From his part, Nicolas Blixell, Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa, commented: "By leveraging our cutting-edge technology, we are facilitating a strengthened digital infrastructure in Bahrain and an enhanced connectivity experience for Batelco’s consumer and enterprise customers."
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