Cairo – Mubasher: Giift, a global leader in loyalty and rewards technology, partnered with Geidea to secure an integrated digital solution for merchants in Egypt.
The two entities will combine a solid loyalty programme with a widely accessible payment platform, according to a press release.
Geidea will integrate Giift’s Loyalty Business Management System (LBMS) and Giift Merchant Rewards platform (GiiftBox) to offer comprehensive programmes to its network of merchants.
The collaboration will empower merchants with a business-to-business-to-consumer (B2B2C) platform, allowing them to create, manage, and distribute engaging customised offers to their customer base.
Furthermore, GiiftMarketplace will be incorporated into Geidea’s market-leading platform, providing customers with diverse redemption options, including Geidea bill payment and top-up services.
The partnership is set to extend beyond Egypt, with plans to leverage this solution in other Middle East, such as the UAE and Saudi Arabia.
Ahmed Nader, Managing Director of Geidea in Egypt, commented: “This partnership goes beyond business - it’s about adding value for our clients and their customers, which aligns with our mission to continuously seek to enhance our value proposition.”
Ahmed Khalifa, Chief Sales Officer at Giift, said: "Our partnership with Geidea strengthens our presence in the Egyptian market and aligns with our global vision of providing advanced loyalty solutions.”
