Riyadh – Mubasher: Saudi Arabia-based AI-powered networking platform Halo AI closed a $6 million Seed funding round led by Raed Ventures and Shorooq, along with other investors, according to a press release.
The investment will fuel Halo AI's global expansion beyond Saudi Arabia, with plans for Dubai and Kuwait, followed by rapid scaling across MENA, Europe, and North America.
The transaction was announced during the 1 Billion Followers Summit and aligns with Halo AI’s mission to enable efficient, scalable collaborations between brands and creators.
Vito Strokov, Co-Founder and CEO of Halo AI, said: "Unlike traditional automation tools, our AI actively thinks, learns, and adapts to each brand's unique needs while understanding what drives creator success, resulting in an 85% reduction in manual work and performance metrics that far exceed industry standards."
Tina Daher, Principal at Shorooq, commented: “The creator economy represents one of the most dynamic and transformative opportunities of our time, but it has long struggled with inefficiencies in scaling meaningful brand-creator collaborations.”
The global creator economy reached $250 billion in 2024 and is projected to reach $480 billion by 2027. However, the industry faces critical inefficiencies in scalable brand-creator collaborations.
With 84% of brand deals occurring in the small and medium creator segment, Halo AI is well-positioned to capture significant market share. Its AI-driven solutions enable scalable creator collaborations while boosting quality and lowering costs.
