Mubasher: Jazeera Airways, the low-cost carrier operating worldwide, has become the first Kuwaiti airline to launch deema, the first licensed Buy Now, Pay Later (BNPL) payment solution in Kuwait.
This move marks the fastest-ever airline integration with deema, with the initiative being launched under Jazeera Airways’ digital transformation project that provides passengers with unprecedented financial flexibility through interest-free installments.
The CEO of Jazeera Airways, Barathan Pasupathi, said: "At Jazeera Airways, we are committed to lowering the barriers to travel through agile digital innovation.”
Pasupathi noted: “By achieving our fastest ever payment integration with deema, we are not just adding a payment method; we are providing a seamless, Kuwaiti homegrown financial solution.”
The CEO concluded: “This partnership empowers our passengers to ‘Fly Now and Pay Later' with absolute ease, reinforcing our mission to make travel accessible to everyone."
Integrated seamlessly into the digital booking journey, deema allows customers to split the cost of their flights into two to four manageable installments.
Therefore, the solution offers instant eligibility checks at checkout, ensuring a friction-free experience for value-conscious travelers.
deema currently supports transactions in Kuwaiti Dinar (KWD) while passengers enjoy the flexibility of deferred payments and the system ensures merchants receive the full booking value upfront, with deema managing the end-to-end customer collection process.
From his part, Bader Al Ghanim, Head of Innovation and Partnerships at deema, said: "This was one of the quickest integrations achieved - thanks to the fast moving and talented team at Jazeera Airways.”
Al Ghanim concluded: “This project truly demonstrates the airline’s ability to rapidly deploy customer-centric solutions to meet the evolving needs of its tech-savvy travelers."
This launch is a significant pillar of the airline’s broader digital ecosystem strategy, and by partnering with a local powerhouse like deema, Jazeera Airways ties speed of execution with Kuwaiti fintech expertise in addition to underscoring an ongoing commitment to enhancing its digital transformation roadmap while supporting the growth of its local digital economy.
A recent report showed that the number of global passengers is expected to reach an all-time high of 5.20 billion in 2026 and 17.70 billion by 2043. Meanwhile, the number in the Middle East alone would exceed 240 million this year.
