Riyadh – Mubasher: Knowledge Economic City signed two exclusive brokerage agreements with Keller Williams Saudi Arabia and RE/MAX Smart Concept to support the sales and marketing of selected residential buildings within its Al Alyaa project in Madinah.
The deals aim to support Al Alyaa’s residential sales strategy by leveraging the two brokers’ sales expertise, market knowledge, and networks to connect the project with qualified local and international buyers and investors.
The signing ceremonies were hosted by KEC on the sidelines of its participation at the Future Hospitality Summit (FHS) World in Dubai.
Under the agreement with Al Yasmine Real Estate and Development Company, operating as Keller Williams Saudi Arabia, the broker will handle the sales and marketing of Buildings 138, 144, and 148, comprising approximately 276 residential units.
Meanwhile, RE/MAX Smart Concept will support the sales and marketing of Building 149, which includes approximately 92 residential units.
The partnerships form part of KEC’s efforts to strengthen Al Alyaa’s residential offering and expand its reach among potential buyers and investors in the local and international markets.
Moath Al Yahya, CEO of Knowledge Economic City, commented: “Through our partnerships with Keller Williams Saudi Arabia and RE/MAX Smart Concept, we are strengthening our connection with buyers seeking a home or investment in the holy city. These agreements support our vision to create lasting value while respecting Madinah’s unique identity.”
Mohannad Mohammad Hasan Awad, CEO of Keller Williams Saudi Arabia, said: “The project offers a compelling proposition for buyers seeking a home or investment in Madinah, combining its location within the Haram boundaries with a connected residential lifestyle. We look forward to bringing our sales network and market expertise to this partnership.”
