LG Electronics becomes direct B2B partner of Saudi ICT provider GAPP upon MoU at LEAP 2025

Riyadh – Mubasher: Global tech manufacturer LG Electronics has announced a memorandum of understanding (MoU) during the LEAP 2025 event with Gulf Applications (GAPP), a provider of innovative ICT and technical solutions in Saudi Arabia to supply display screens.

Under the agreement which is also part of a larger B2B project with GAPP, LG will become a new direct business-to-business partner of GAPP and provide information display products, according to a press release.

The deal reflects LG’s commitment to offering innovative technology solutions across various business scenarios.

Managing Director of LG Electronics Saudi Arabia, Sunny Kim, said: “This agreement with GAPP is another example of the confidence and reputation for high-quality products LG has established in the Kingdom and beyond.”

Kim noted: “LG screens have been the preferred option for signage and display products across industries due to the wide selection of options in sizes and definitions.”

The LG official concluded: “These stunning screens provide eye-catching images that capture the attention of viewers and are the ideal choice for businesses wishing to raise awareness of their products and services.”

Furthermore, LG Electronics will provide GAPP with signage interactive IDB and LED screens, which can be used in both indoor and outdoor settings to display advertising and promotional material.

The screens have been designed for complete immersion with authentic black and colour reproduction with exceptional image definition.

Earlier in 2025, LG Electronics inaugurated its first brand shop in Saudi Arabia as part of expanding its retail presence in the Kingdom.

 

Read More about LEAP 2025

Regional, global firms unveil $14.8bn tech investments at LEAP 2025

Google launches AI-powered digital hub at LEAP 2025

Deloitte launches S2S offering at LEAP 2025 via partnership with NVIDIA

Al Khowaiter shares factors helping Aramco thrive, mentions $1trn reliability cost during speech at LEAP 2025

Tencent Cloud launches Middle East cloud region in Saudi Arabia at LEAP 2025

Tawuniya selects Egyptian startup MoneyHash for strategic partnership at LEAP 2025

LEAP 2025 continues groundbreaking deals with over $7.5bn in tech, AI investments

Elm to raise ownership in Smart National Solutions upon sheet signed during LEAP 2025

Mubasher Contribution Time: 12-Feb-2025 19:54 (GMT)
Mubasher Last Update Time: 12-Feb-2025 19:56 (GMT)