Riyadh – Mubasher: AI platform and software as a service (SaaS) provider Unifonic announced a strategic partnership with Saudi fintech company barq during the 24 Fintech event, which launched in Saudi Arabia to serve as a global meeting point.
The collaboration was carried out through a memorandum of understanding (MoU), aiming to integrate Unifonic's AI-driven engagement solutions with barq’s innovative technology, according to a press release.
Unifonic is a Saudi-based entity focused on the Middle East, while barq provides secure digital payments and gamified financial management features.
CEO and Co-Founder of Unifonic, Ahmed Hamdan, stated: “As a KSA-based organization, we are proud to support Saudi Arabia's goal of becoming a leading fintech hub in the Middle East. At the 24 Fintech event, we highlighted our AI-powered solutions that enhance user experience, optimize customer interactions, and streamline financial processes across fintech applications like digital payments and mobile banking.”
Hamdan noted: “Our innovative technologies empower businesses to connect more effectively with clients and drive the Kingdom's digital transformation.”
The partnership between the two companies aims to enhance user experience and streamline financial transactions.
A year ago, Unifonic introduced its AI-powered chatbot at Seamless Saudi Arabia 2023, confirming that its AI chatbot will not be replacing human contact.
Meanwhile, the company opened an office in Egypt earlier in 2024 as part of its regional expansion plan.
