UAE – Mubasher: Majid Al Futtaim and Tabby, the leading shopping and payments app in the GCC, launched a new feature that integrates Tabby into the SHARE app, according to a press release.
By integrating Tabby’s buy now, pay later (BNPL) services into the SHARE app, shoppers at any Majid Al Futtaim mall can now benefit from flexible payment options.
The collaboration has unlocked key strategic and financial benefits across the Majid Al Futtaim ecosystem, resulting in a 25-50% rise in average order value (AOV) for Majid Al Futtaim outlets.
Furthermore, the group registered a nearly 45% increase in purchase frequency and repeated engagements globally, particularly among younger consumers.
The partnership, which initially began in July 2023, enabled Tabby to operate within all Majid Al Futtaim-owned stores in the UAE malls.
In the first nine months of the Tabby partnership, Majid Al Futtaim processed approximately AED 253 million in BNPL transactions.
Hosam Arab, CEO and Co-founder of Tabby, commented: “We are taking it a step further with a one-of-a-kind integration with SHAREPay. This provides their shoppers with additional payment choices, and offers the ease, convenience and security of SHAREPay alongside the features users love in Tabby – flexibility, transparency and no hidden fees.”
During the first half (H1) of 2024, Majid Al Futtaim posted consolidated revenues valued at AED 16.70 billion.
