Cairo – Mubasher: Misr Italia Properties recorded gross contracted sales amounting to EGP 4 billion in January 2025, representing a 200% growth compared to the same month last year.
Mohamed Khaled El-Assal, CEO and Managing Director of Misr Italia, commented: “We have launched innovative marketing campaigns that offer payment plans suited to purchasing power, as well as units that meet consumers' needs."
He added: "The sales achieved in January 2025 represent a significant portion of our target for the first quarter, and I expect us to continue to achieve high sales throughout this year, surpassing the results of 2024.”
“Our diversified portfolio, spanning residential, commercial, administrative, and hospitality developments across key locations such as East Cairo, the North Coast, and Ain Sokhna, continues to strengthen our market position and sustain our growth strategy,” the CEO noted.
Meanwhile, the company plans to invest EGP 11 billion in 2025 to support its expansion plans and strengthen its leadership in the real estate market.
Misr Italia aims to open 23 international retail outlets in the fields of restaurants and hospitality and wellness and fitness to provide an integrated environment in Cairo Business Park.
It implemented the final phase of the project, which includes 40 offices across the 4th floor of three buildings. The newly launched offices include unit sizes ranging from 55 square meters to over 300 square meters, and delivery of units will begin in 2027.
