Abu Dhabi – Mubasher: The National Bank of Fujairah (NBF) has inaugurated the NBF Direct mobile app with UAE Pass, the official digital identity solution for the UAE, according to a press release.
This step provides customers with a seamless, secure, and convenient login experience, supporting NBF’s commitment to driving digital innovation and customer-centric banking.
In this regard, NBF Direct users can access instant authentication, enjoying NBF’s full range of mobile banking services with a simplified login process.
Adnan Anwar, CEO of NBF, commented: "The integration of UAE Pass with the NBF Direct app is a key step in this journey, ensuring a seamless and secure banking experience. Alongside this, our redesigned dashboard enhances usability, making everyday banking simpler and more efficient."
Additionally, the NBF Direct app dashboard has been redesigned to offer a more intuitive and user-friendly experience.
Customers will be able to view consolidated product balances in one place, access recent transactions and promotions more efficiently, and navigate quickly to their most frequently used functions.
Mahendra Dhillon, Chief Operations and Technology Officer at NBF, added: "By streamlining access to our banking services with advanced digital identity solutions, we are reinforcing our commitment to innovation, cybersecurity, and customer-centric digital banking."
As of 31 December 2024, NBF logged net profits before tax valued at AED 934.80 million, an annual rise of 28.90% from AED 725.10 million.
