Riyadh —Mubasher: Nice One Beauty Digital Marketing Company swung to a net loss of SAR 9.50 million in the first nine months (9M) of 2026, compared to a net profit of SAR 28.76 million in 9M-25, according to the financial results.
The nine-month net loss was impacted by a 3.40% decline in total revenue to SAR 741.43 million in addition to an increase in slow-moving inventory provisions to SAR 12.51 million.
Nice One noted that logistics challenges affected product availability and conversion rates.
Moreover, total shareholders' equity stood at SAR 371.04 million at the end of September 2026, representing an 8.597% decrease from the previous year.
Loss per share for the nine-month period was SAR 0.08.
In the third quarter (Q3) of 2026, Nice One reported a 69.85% year-on-year (YoY) decline in net profit to SAR 1.78 million from SAR 5.92 million in Q3-25.
The company attributed the lower bottom line to a 27.85% surge in general and administrative expenses, which reached SAR 17.13 million, alongside increased marketing spending to defend its market share.
Quarterly revenue rose by 2.69% to SAR 257.21 million, supported by the growth of physical retail stores despite a 1.70% drop in customer visits to its digital platform.
Nice One had also shifted to net losses in the first half (H1) of 2026 against net profits in the same prior-year period.
