UAE – Mubasher: ONDA, a South Korean AI and big data-driven hospitality technology company, plans to establish a joint venture (JV) with a UAE-based Seed Group.
The company seeks to leverage Seed Group’s regional networks to accelerate its efforts to make a expand in the Middle East, according to a press release.
ONDA also plans to complete the software as a service (SaaS) localisation testing of its proprietary technology by the first half (H1) of 2025.
The tech company has entered the local marketplace, picking up speed to bolster its regional presence through a diversified marketing strategy.
Kevin Oh, CEO of ONDA, said: “ONDA has strengthened its local networks by participating in the seminar hosted by Dubai Chambers and created additional business opportunities through strategic partnerships.”
“The latest move is the fruitful result of our ceaseless efforts to enter the Middle Eastern market and represents the beginning of a new chapter,” the CEO added.
He noted: “It is expected to serve as our new growth engine in the MENA region’s promising hospitality market.”
ONDA is the nation’s leading hospitality technology and data company that facilitates the distribution of around 60%-70% of products in the domestic online booking market.
