Cairo – Mubasher: Raya Customer Experience (RAYA CX) has appointed Alaa El-Khishen as its new CEO, according to a recent press statement.
El Khishen has more than 30 years of experience in the telecommunications, outsourcing, and technology sectors, along with a track record of transformative leadership.
Before joining RCX, El-Khishen served as the CEO of Webhelp Egypt, where he led the expansion of its operation into Saudi Arabia. He also created the Company’s business-to-business (B2B) sales academy.
Other leading positions included the Executive Vice President at Majorek UK and the CEO at ECCO Outsourcing.
Medhat Khalil, Chairman of RAYA CX, commented: "El-Khishen's appointment as CEO marks an exciting new chapter for RCX. His proven leadership, extensive industry knowledge, and commitment to excellence make him the ideal candidate to lead our company forward in an ever-evolving marketplace."
The new CEO holds a master's degree in Business Administration from the American University in Cairo and was a member of the board of directors of the African ICT Alliance (AFICTA).
In 2023, the EGX-listed firm logged net profits after tax valued at EGP 159.72 million, higher than EGP 42.22 million as of 31 December 2022.
