Riyadh – Mubasher: Saudi SaaS provider Reachware has raised $3 million in Seed funding, led by Sadu Capital, with participation from 500 Sanabil Investments and Elm Company, according to a press release.
Reachware, a leading startup specialising in automation and system integration, plans to use the funding to expand its operations, develop new products, and enhance sales and marketing in the GCC market.
Established in 2021 by Hamza Abusitta and Maysarah Mashaal, Reachware is known for its innovative solutions, which enabled local and regional businesses to boost their operational efficiency.
The platform provides a range of services developed to enhance business operations. These services include system integration, which seamlessly connects various systems, such as ERP, CRM, and inventory management. It supports both Arabic and English languages, catering to a diverse customer base.
Hamza Abusitta, CEO and Co-Founder of Reachware, stated: "This funding is a critical step toward achieving our goals. It demonstrates our market potential and strengthens our role as innovators. With this investment, we can expand our business and accelerate our plans."
Salem Washeely, Managing Director at Sadu Capital, commented: "We believe that Reachware is well-positioned to dominate this market in the MENA region due to the founders' deep roots in system integration for over 15 years."
Reachware has attracted more than 300 clients from various sectors, including medium and large enterprises in retail, manufacturing, financial services, hospitality, and e-commerce.
Since its launch, the startup collaborated with key tech companies and regional institutions, enabling integration with over 200 systems to ensure seamless data flow between different applications.
