Riyadh – Mubasher: Seera Group Holding recorded a 37% growth in adjusted net profit to SAR 218 million during 2025 from SAR 159 million in 2024, according to a press release.
Meanwhile, the group registered net profits before non-controlling interest (NC) worth SAR 106 million in 2025, against net losses of SAR 138 million in 2024. Seera Group noted that the performance was affected by one-off costs related mainly to integration and infrastructure costs in Portman post mergers and acquisitions.
It is worth noting that the adjusted net profit excludes one-off, non-recurring items to focus on the underlying performance; gain on accounting treatment of lease contract, legacy contracts and balances adjustments, and impairments on assets.
Seera Group’s net booking value in 2025 reached SAR 16.76 billion, growing 14% from SAR 14.66 billion in 2024.
The revenue also soared by 15% to SAR 4.71 billion in 2025 compared to SAR 4.09 billion in the previous year.
The solid performance in 2025 was supported by robust booking volumes, improved revenue conversion and strong profitability across most business segments.
Group CEO of Seera, Al Waleed Abdulaziz Al Nasser, said: “Seera Group continued to strengthen its financial performance, with strong results across all business verticals.”
The CEO elaborated: “Almosafer [travel platform] continued to grow and improve profitability as the business benefited from increasing scale. Lumi [car rental copmany] showed strong performance supported by ongoing cost savings. Portman [UK-based travel investment group] increased its contribution to the group’s topline on the back of its international expansion, while integration synergies and efficiency initiatives are set to drive profitability in the coming quarters.”
Al Nasser noted: “The hospitality segment saw top-line stabilization with improved margins. We reiterate our strategic intention to list Almosafer and divest Portman within the targeted timeframe.”
Seera CEO concluded: “We also continue to move forward with our capital allocation strategy, including targeted asset divestments and streamlining the group’s capital structure, which will unlock value for our shareholders.”
Outlook
Over the medium term, Seera Group said it remains committed to the execution of its capital allocation strategy, including streamlining the asset portfolio, pursuing targeted asset divestments, further optimizing capital structure and improving shareholder returns.
The financial performance in 2025 confirmed that the group is well positioned to capture the enormous growth potential offered by the Saudi travel and tourism sectors, including its ongoing transformation into a global hub for major sporting and cultural events.
Seera Group stated that it addresses growing consumer demand across key verticals. Almosafer remains on track for listing within the planned timeframe, leveraging its growing business scale to strengthen financial performance and achieve self-sufficiency.
Lumi continues to strengthen its leadership in the domestic car rental market, as it executes its expansion strategy and drives operating efficiency gains.
Portman Travel Group has enhanced its platform through value-accretive acquisitions and is now focused on extracting integration synergies to accelerate growth across its target segments.
It is worth noting that in the first nine months (9M) of 2025, Seera Group posted net profits worth SAR 122 million and revenue of SAR 3.71 billion.
