Cairo – Mubasher: Tabby and Paymob have partnered to power growth for retailers in Egypt by enabling businesses across Paymob’s network to benefit from Tabby's split in four, interest and fee-free payment solution via Paymob’s gateway.
Together, Tabby and Paymob create a seamless Buy Now Pay Later (BNPL) solution for both in-store and online retailers, according to a press release on Tuesday.
Ahmed Khalil, Tabby Egypt’s General Manager, said: “Retailers need the technology infrastructure that allows them to plug and play solutions that offer financial freedom instantly at checkout, without interest or fees. Partnering with Paymob allows our technology to be instantly accessible to their network of over 120,000 retailers in Egypt.”
Paymob’s Executive Vice President for Global Business Development, Omar El-Gammal, stated: “Our partnership with Tabby is key because it encompasses both physical, in-store and online, e-commerce payments solutions, to provide a better checkout experience, increased conversions and an expanded client base for merchants in Egypt.”
E-commerce in MENA is forecast to reach $48 billion by the end of 2023, accelerated by the hike in digital adoption during the COVID-19 pandemic and favorable government policies.
Tabby, MENA’s largest payments and shopping app, has aided thousands of merchants across Egypt, the UAE, and KSA increase their average order value (AOV) by 33% on average, their overall conversion rate by over 18% and 40% increase in the number of returning customers. Tabby has over 2 million active users and 6,000 merchants in its network.
Since its establishment in 2015, Paymob’s gateway has offered the biggest and most comprehensive number of payment acceptance methods in North Africa. Currently, Paymob’s omnichannel payments infrastructure enables over thirty online and in-store payment methods via its gateway, point of sale (POS), and Paymob app products.
