Riyadh - Sharikat Mubasher: Thriwe, the leading tech-driven benefits as a platform company, expanded its footprint in the Saudi market and established a successful operational presence in the Kingdom as part of its strategic expansion plan in the region, a recent statement revealed.
Thriwe made notable acquisitions and received investments, including the investment secured by the Saudi Masarrah Group, cementing its presence in the region, and garnering a membership base of over 200 members in the banking, insurance, and consumer durables sectors.
Tariq Almutlaq, Managing Director of Masarrah Group, stated that the partnership with Thriwe underscores the group’s commitment to harnessing its resources, vast network, and industry expertise.
“We have unwavering confidence in Thriwe's potential to revolutionize the loyalty and rewards landscape in Saudi Arabia, unlocking fresh opportunities that deliver substantial value to our partners and their respective clientele,” Almutlaq stated.
For his part, Dhruv Verma, Founder and CEO of Thriwe, commented: “Our vision is to empower businesses in Saudi Arabia by offering a user-friendly and customizable platform that fosters strong customer relationships, drives loyalty, and enhances retention.”
Thriw’s partner network covers more than 130 countries with a track record of working with financial institutions such as Amex, Mastercard, Visa, HSBC, Standard Chartered, HDFC, Axis Bank, Mashreq Bank, Union Pay, and others.
It offers a comprehensive benefits package, loyalty solutions as well as tailor-made rewards and benefits, including discounts, cash-back, and exclusive offers from partner brands.
Headquartered in India, Thrime has regional offices in UAE, Singapore, London, and Florida.
