Cairo - Mubasher: U Consumer Finance (Valu) has obtained the final approval from the Central Bank of Jordan (CBJ) to launch its services in the Kingdom under a specialized financing license, enabling the company to offer flexible consumer financing solutions.
The EGX-listed company, which obtained an earlier preliminary nod in 2025, targets a full market entry into Jordan during the first quarter (Q1) of 2026 after finalizing all regulatory and operational procedures, according to a press release.
Such a move represents a key step in Valu’s regional expansion strategy and supports its commitment to advancing financial inclusion.
Jordan is a key growth market for Valu, backed by rising demand for flexible and user-friendly financial solutions, alongside a rapidly developing digital payments ecosystem backed by the CBJ.
Valu Jordan’s Leadership
As part of its expansion, the company announced Mothanna Gharaibeh as the board’s Chairman of Valu Jordan, while Mohammad Al Yousef was named CEO.
Gharaibeh previously served as Jordan’s Minister of Communications and Information Technology and the country’s first Minister of Digital Economy and Entrepreneurship between 2018 and 2020.
He also held several senior positions in the telecommunications sector, including leading Ericsson’s operations in Jordan.
Meanwhile, Al Yousef has over 18 years of experience in leading fintech, e-commerce, technology, and telecommunications companies across the region.
The CEO previously held senior roles at Arab Business Machines, Apple’s Middle East distributor, where he led the expansion of Apple’s carrier business in Jordan, and served as Country Manager at Zood Super App, overseeing the launch of its e-commerce platform and buy-now, pay-later services.
In December 2025, Valu entered into a strategic partnership with Tactful AI to deliver faster, smarter, and more personalized customer interactions across Valu’s digital ecosystem.
