Cairo – Mubasher: Fintech company Valu teamed up with Proctor & Gamble (P&G) to provide advanced financing solutions for Braun's grooming products' consumers in Egypt.
The partnership aims to boost accessibility to Braun's grooming products by securing affordability solutions for consumers, according to a press reelase.
It also marks the first collaboration between a fintech provider and a fast-moving consumer goods (FMCG) company in Egypt.
It will help customers to purchase Braun products through several online and retail channels with zero-interest offerings by using Valu's services. This anchors Valu's position as a leading provider of innovative financial solutions in the region.
Bassel El-Tokhy, Group COO of Valu, said: “Through this collaboration, we are not only making premium grooming products more affordable but also streamlining the purchasing process for our customers.
“The collaboration with Braun is also a steppingstone for future collaborations with other P&G brands across its categories,” El-Tokhy added.
Karim El-Sherif, Chief Marketing Officer – Africa at P&G, commented: “Our partnership with Valu allows us to take this commitment further by offering flexible payment options for Braun's grooming products.”
“We believe that removing financial barriers can make our products more accessible to a wider audience, ultimately enhancing consumer satisfaction,” El-Sherif highlighted.
During a recent interview with Asharq Business, Walid Hassouna, CEO of Valu, announced plans for listing 25% of the company’s shares on the Egyptian Exchange.
