Cairo – Mubasher: MENA’s leading financial technology (FinTech) platform Valu plans to launch its business in Jordan in 2024 as part of its strategic expansion plan, according to a press release.
Valu seeks to secure a strong market presence in line with its business strategy to boost its product and services universe flexibly and ensure profitability within 12-24 months of launching.
The company aims to leverage its expertise in financial technology to deliver enhanced solutions to both consumers and merchants in Jordan.
Walid Hassouna, CEO of Valu, commented: "The decision to expand into Jordan aligns perfectly with our strategy of prioritising markets with plug-and-play market dynamics.”
Hassouna added: “Valu's unwavering commitment to profitability has yielded impressive results over the past four years, and we intend to maintain this trajectory moving forward.”
Last August, Valu announced a strategic rebranding to anchor the fintech industry and serve a wider range of clients across various sectors.
