Riyadh – Mubasher: Ericsson and Saudi Telecom Company (stc) Group’s iot squared jointly launched Ericsson Connected Recycling platform in Saudi Arabia during the four-day LEAP 2025 event, with Alshaya Group being the inaugural customer.
The local partner for the Ericsson Connected Recycling platform in the Kingdom iot squared will be responsible for contracting enterprises like Alshaya Group, according to a press release.
Through insights gathered from close collaboration with customers in several markets and knowledge partners like Tetra Pak, Ericsson has developed a best-in-class solution for trading and tracing circular material flows, which will enable enterprises to monetize their waste while automating advanced reporting on waste flows and environmental impact.
The CEO of iot squared, Othman Aldahash, said: "As the solution provider of the Ericsson Connected Recycling platform in the Kingdom of Saudi Arabia, we are committed to supporting enterprises like Alshaya Group implement effective waste management solutions.”
Aldahash added: “This initiative is a testament to the power of technology in driving sustainability and creating value for businesses."
By leveraging the Ericsson Connected Recycling platform, Alshaya will be able to reduce more than 50% of its waste sent to landfill and will collaborate with partners like Obeikan Paper Industries (OPI) and TetraPak.
This initiative promotes diversion of waste and also equips Alshaya to develop new packaging with recycled content, all while tracking waste flows in real-time on the platform, fostering effortless waste monetisation, increasing circularity, and minimising the environmental impact of waste.
Vice President and Head of Ericsson Saudi Arabia at Ericsson Middle East and Africa, Håkan Cervell, stated: "We are glad to launch the Ericsson Connected Recycling platform in the Kingdom of Saudi Arabia, in partnership with iot squared, and in collaboration with Alshaya Group. It showcases how global technology can support transformations in the industry, and we are excited to see the positive impact it will have on the environment and the retail sector in the Kingdom.”
Meanwhile, the Head of Sustainability at Alshaya Seneca Cottom, said: "Digital transparency of waste flows helps us understand our full waste footprint, and with the marketplace functionality we can easily repurpose it and direct waste material in circular flows instead of landfills.”
Cottom noted: “We are especially pleased to launch the platform in KSA, an important market for our business and one that will see us invest and grow our brands in the Kingdom, especially as we look towards the opening of The Avenues – Riyadh in late 2026, and in Khobar in 2027.”
From his part, Marcelo Piva, Sustainability Director-Middle East & Africa, Tetra Pak, noted: “We are delighted that Tetra Pak is joining this partnership as the knowledge partner and will support Ericsson and iot squared leverage the industry benchmark established in the Middle East through Tetra Pak’s implementation of the first-of-its- kind recycling line for carton packages in the Kingdom of Saudi Arabia.”
Piva stressed: “We are quite positive that this partnership will create more opportunities for collaboration amongst technology provides and food and beverage companies, as well as create further drive towards circularity in the region.”
During LEAP’s edition this year, Ericsson featured its 5G-enabled robotic dog under the name Rocky, entered into a partnership with the Saudi listed Etihad Etisalat Company (Mobily) through a memorandum of understanding (MoU), and joined Batelco to expand its mobile broadband network with a focus on enhancing 5G and 4G capabilities.
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